山口大学技術経営研究科
Yamaguchi University

Lecture Contents

Basic subjects

Innovation management

Innovation means not only R & D activities but also the creation of new value for society and customers. In this lecture, students will acquire essential basic knowledge in each phase of innovation management (R & D, product architecture, open / closed innovation) from the characteristics of innovation (its essence and patterns, models / theories related to innovation, etc.). Furthermore, we will understand the importance of innovation management in order to secure and sustain uniqueness in an era of rapid change, as the importance of "value creation" as well as "value acquisition" are increasing. Students will understand the creation of innovation that responds to these changes and creates new value. In addition, we will discuss in detail the commercialization process of innovation, the acquisition of business intelligence through data science, and the changes in business models innovation in the healthcare and electronics semiconductor industries. This will lead to value acquisition through understanding and practical research. At the end of the class, we will discuss Japan's innovation measures through various business cases and summarize the overall innovation management. This lecture will be taught by 4 faculty members in an omnibus format. We aim to link theoretical foundations and practical research so that students can deepen their understanding of innovation from multiple perspectives 

Special lecture on operation management

In this special lecture, overall operation of corporate activities from the perspectives of product development, production planning, material procurement, work management, logistics management, and project management will be discussed. Product development requires a great deal of time and capital investment, and a development plan (goal) with an eye on future market trends is important. In commercialization, production management at the manufacturing site for commercialization planning and mass production based on market needs and technology roadmap, material procurement, inventory management, quality management, and logistics, concept and method of SCM (Supply Chain Management) for securing profits are important. In this special lecture, lectures will be given based on actual examples of development, design, and manufacturing of products such as automobile parts, deepening the understanding of participants through discussions and exercises. The position and role of project management in production control and SCM will also be taught.

MOT Business Law

The results of intellectual creative activities bring affluence to our society and provide opportunities for value creation and profits to companies that utilize them as intellectual property. Appropriate handling of intellectual property is indispensable in technology-based management. In addition, the ability to efficiently manage international business risks related to intellectual property rights, which are increasing year by year, is becoming more and more important.

In this subject, while explaining the basic framework of the international intellectual property legislation based on the WTO / TRIPs agreement, added with the general provisions of the Civil Code concerning injunctions and claims for compensation under Japanese law, the lecture will covers basics legal needed by companies in utilizing intellectual property such as the patent and intellectual property law, the unfair competition prevention act, the antimonopoly law, and dispute resolution procedures through civil lawsuits and international arbitration court procedures.

Special lecture on accounting and economics

Focusing on the income statement, balance sheet, and cash flow statement, which are the core of corporate accounting, you will master the acquisition of basic knowledge and practical utilization ability in a short period of time. For this reason, we will practice on a PC using Excel to understand the relationship between the numerical values in each financial statement. In addition, students will learn financial analysis methods such as profitability, growth potential, and safety, and will deepen their comprehensive knowledge of finance by understanding the rate of return on investment, present value, internal rate of return, years of payback, etc. through exercises. We will also deal with price mechanisms and the principles of consumer and corporate behaviour as the basis of microeconomics needed by businessman.

Special Lecture on Technology Marketing

Developing new products goes beyond simply "creating functional products." Based on this concept, in this course, we will have a lecture on basic marketing knowledge that a product development staff should know. Basic knowledge related to marketing includes the definition of marketing, discovery of market opportunities by environmental analysis, segmentation and targeting, marketing tools such as product policy, price policy, distribution channel policy, and promotion policy.

Next, we will also learn on new product development, which is the main task of the person in charge of product development, clarification of problems faced by customers, create a conceptual design as a provisional solution to the problem, project design and detailed design based on the conceptual design, manufacturing and testing. This includes knowledge and skills (eg QFD, design scenario) related to each process of product development. In order to deepen the understanding of marketing and new product development, students will be required to have a practical on product planning based on original ideas and mobilize the knowledge and skills learned in this course to create product proposal.

Special lecture on corporate strategy

The purpose of this special lecture is to acquire general knowledge related to business strategy theory necessary for learning technology management. In particular, it aims to help you understand the management analysis methods and strategy planning frameworks necessary for participating in business administration-related technical discussions. Not only contents generally taught at MBA, such as theory of business strategy, contents such as "business administration", "marketing", and "finance", which are considered to be important for technology management will also be covered, aiming to make course to be efficient and effective.

Expanded Subject

Special lecture on open innovation Strategy

In this special lecture, we will learn about strategy formulation and practical methods for effective implementation of open innovation. The recent relative slump in business performance of Japanese companies, which have been self-reliant growth oriented in a rapidly changing economic environment, clearly shows the limits of closed innovation. On the other hand, as represented by platform-type businesses, there are many companies that achieve both flexibility against environmental changes and secure a sustainable competitive advantage by strategically utilizing external resources. As business becomes more open, companies need to strategize for a sustainable business development by building relationships with other entities and innovate in a broad business ecosystem. Therefore, we will examine what modern open innovation is by comparing it with classical innovation strategies, and at the same time, examine the ideal way and the necessary capabilities for company, suitable to the open business environment. Moreover, after examining trends in open innovation strategies at the national or regional policy level in major countries and their impact on corporate activities, we will discuss on R & D outsourcing, open patent strategies, utilization of venture capital etc. which are the typical approach of open innovation in relation to the companies' competitive advantage.

Special lecture on R&D Management

In this special lecture, we will explain the essence and ideal image of research and development (R & D) management from an international perspective, from theory to practical science, toward the creation of new businesses in companies and organizations. R & D management is one of the methods to efficiently and effectively realize the intention of management strategy and business strategy. In particular, in many manufacturing industries that have multiple product groups it is important to for the R & D department which is the core of the company to collaborate with the local R & D department that is directly connected to the product. First, we will clarify the flow of research ideas from basic, applied, and practical research until the commercialization stage based on the current research idea. After that, we will define the target product's architecture, introduce the real image of R & D and design methods in the manufacturing industry, and discuss about its ideal image. Furthermore, we will expand our discussion on R & D / organization construction theory, technology road mapping theory, intellectual property strategy theory and business portfolio management theory, decision-making theory consisting of consistency between market uncertainty (VUCA) and management strategy and field researchers' creativity development theory. In conclusion, we propose R & D management to create and realize an innovative business model as a theory peculiar to technology management from two viewpoints (platform creation and design thinking), and take necessary measures to maximize value creation.

Special lecture on marketing research

Marketing research is essential to understanding consumers and customers and to develop effective marketing strategies. Correct insights based on information and data can be a great help in solving business strategy issues such as discovering business opportunities and formulating effective marketing plans. The purpose of this special lecture is to understand the importance of marketing research and to learn the basic development method. Specifically, as a manager or leader, you will focus on clarifying and solving marketing issues and learn the entire systematic process of identifying, collecting, analyzing, and using information in order to make accurate decisions. For a deeper understanding, the lecture discusses marketing research from two perspectives: the research process and the research method. For the latter, statistical analysis is the main method (machine learning is also covered to some extent), so we will also learn the basics of statistics. In addition to classroom lectures, the lecture style aims for effective learning by combining exercises based on specific cases.

Special lecture on business finance

In this special lecture, we will practice the knowledge of finance and accounting management, which is indispensable for rational and persuasive business planning and efficient investment decision making, with the maximization of corporate value in mind. First, we will understand the meaning of maximizing value and the important assumptions and logic of financial theory behind it in relation to corporate governance. Based on these, we will consider three elements of investment decision-making: (1) hurdle rate estimation method, (2) selection and use of investment evaluation scale, and (3) project definition and planning using actual company's data. Regarding item (1), in addition to calculating the cost of shareholders' equity mainly with CAPM (Capital Asset Pricing Model) in mind, we will understand the concept of risk in finance. Regarding item (2), we will learn the characteristics, advantages and disadvantages of each of the typical measures of return on investment, payback period, NPV, IRR and option value, in addition to the calculation method. Regarding item (3), in addition to how to determine the scope of consideration at the time of decision-making such as opportunity cost and synergistic effect, we will also learn on how to utilize typical management accounting methods such as CVP analysis to improve planning accuracy and decision-making in investment using simulation.

Special Lecture on Strategic Thinking

This Lectures is focusing on problem-solving / decision-making thinking and its relation to strategic management. Most business challenges require a series of basic thinking processes to understand the essence of the challenges and to make appropriate decisions. In fact, when we face business problems, we have unknowingly solved them with our own experience. However, there is a limit on relying solely on experience without the "technique" of problem solving and decision making. In this special lecture, various experiences (failures and successes) are systematized through examples and case studies, and summarized in the theory of decision-making and strategic thinking. The lecture will also cover a broad topic including strategic analysis, strategic management, game theory to risk analysis etc.。

Special lecture on creative problem solving

TRIZ (Creative Problem-Solving Theory) has an inductive theoretical system for creative problem solving, such as technology prediction based on patent analysis, evolutionary trend analysis, contradiction matrix analysis and solution presentation. In this lecture, we will first learn the overall picture of TRIZ's theoretical framework, methods, and tools to dramatically improve problem finding / analysis / solving ability, innovative invention creation ability, and creative product development ability. Next, in order to improve the business feasibility evaluation ability of technology and the decision-making ability of R & D investment, the theory and method related to concept creation / evaluation, high added value of patents, strategic and systematic development of intellectual property, etc. will be introduced and upon understanding, the group will discuss creativity with concrete examples. Furthermore, in order to acquire the ability to create ideas and turn them into intellectual property, we use advanced software that guides strategic intellectual property creation by linking patent databases in major developed countries with TRIZ to conduct practical problem-solving exercises.

Special lecture on management organization

In this special lecture, lectures on management and management organization will be given. Organizations such as companies have a hierarchical structure such as authority and hierarchical relationships among members. In addition, communication such as approval within the organization is usually carried out on the premise of a bottom-up hierarchical structure . Such an organizational structure is generally called a formal organization. Functional organizations, divisional organizations, matrix organizations, etc. are typical examples of official organizations. A functional organization is a form led by a vertical command system. A business division organization is a form in which related organizations are grouped by product, region, and customer for corporate activities. A matrix organization is a form in which departmental organization uses two axes of function and business at the same time.

In contrast to formal organizations, there are also informal organizations that are born from spontaneous personal connections between members, such as joining the company at the same time and in the same country. This informal organization influences the information transfer and communication of the entire organization. In this way, information is exchanged within an organization in a mixture of formal and informal organizations.

The ISO9000 series defines an organization as a group of people and facilities for which responsibility and interrelationships are negotiated, and that an organization can be either public or private. On the other hand, management is to make others do certain job to achieve the purpose of the organization, and the construction of the organization is an important element of management. Therefore, in this special lecture, lectures will be given from the perspective of management and management organization theory on organizational design, organizational structure, characteristics of each organizational form, etc.

Through this lecture, you will be exposed on how to practically design an organization based on these two organizational systems.

The goal of this special theory is to learn the basic framework of the theory of management organization and to be able to organize and systematize actual corporate management with the acquired thinking method

Lecture on leadership

The question "what is good leadership" has existed before the establishment of business administration, and has been studied and analysed in various fields such as philosophy, ethics, history, religion, politics, and military. In this special lecture, leadership is defined as "the ability to set group goals and elicit the cooperation and contribution of group members toward their effective achievement." The management theory of leadership is roughly classified into four categories: (1) characteristic theory, (2) behaviour theory, (3) situational adaptation theory, and (4) transformational leadership theory. Leaders are required to play various roles such as setting and solving problems, evaluating and inspiring subordinates, and revitalizing the organization. However, the necessary role changes with the times and circumstances. Rather than adopting any one theory, the goal is for students studying technology management to learn through lectures what is useful in practice while having a variety of perspectives.

Special lecture on international intellectual property

In this course, we will explain the framework of international IP legislation based on major international treaties and agreements such as the WTO / TRIPS Agreement on IP protection, which are important for technical managers in making global business decisions, sa well as comparison of IP law systems (patent law, trademark law, copyright law, trade secret protection legislation, etc.) of Asian countries, Europe and United States based on latest IP law policy.

We will also cover various international IP-related contracts such as IP license contracts, technology introduction and technical support contracts, joint development contracts, non-disclosure agreements, and regulations under the Antimonopoly Act and Competition Law in technology standardization. The purpose of this lecture is to acquire the knowledge and skills necessary for planning international IP risk management, based on examples of corporate activities.

Applied subjects

Special lecture on intellectual property MOT

In this lecture, we will focus on practical intellectual property management that utilizes intellectual property and intellectual property rights (patents, designs, trademarks, etc.) as a source of differentiation and competitiveness in business, from the open / closed strategy and intellectual property transaction arrangement's point of view. In particular, lectures will focus on the research and development process and intellectual property, know-how protection and patent separation, licensing strategy, business strategy and standardization, antitrust law and intellectual property strategy, technical tie-ups and technology implementation and business strategy.

In addition, since effective risk management activities can be carried out by checking IP-related information, we will learn how to obtain publicly available IP-related rights information and understand the practice of patent infringement lawsuits, and acquire skills that needed in the to IP risk management.

It will be explained based on systematic knowledge of open / closed IP strategies,IP transaction arrangements, etc., with specific examples.

Special lecture on green MOT

In this special lecture, we will discuss on research and development and commercialization of technologies that contribute to the protection of global environment or the realization of a sustainable society, which is symbolized by the word "green."

The research and development and commercialization of so-called green technology is strongly influenced by domestic and overseas environmental and energy policies. Especially these days, discussions have started in relation to the SDGs. Therefore, in this special lecture, we will first analyze the latest environmental and energy policy situations based on public materials related to the environment and energy, such as the White Paper on the Environment, the White Paper on Energy, the World Energy Outlook, and clarify the promising fields of green technology.

Next, we will discuss the current status of research and development and commercialization in each promising field (for example, energy saving, new energy, green materials, etc.). At this time, each student will conduct a timely literature survey on green technology and report on the current situation, problems, and future prospects. In this survey report, not only technology but also policies, legal systems, markets, etc. will be examined from various perspectives, and knowledge will be shared among participants through discussions.

Special lecture on life science technology

This special lecture will be focusing on the pharmaceutical and biotechnology industries. In these industries, companies are deeply involved in basic research, and science and business are inextricably linked. As a result, uncertainty is significant and the business categorized as "high risk, high return" business. The unique challenges faced by science-based businesses is that the existing business models, approaches, institutions and structures is unable to cater their needs. The purpose of this lecture is to explore the relationship between technology innovation and business innovation in the post-genome era, based on specific cases. Specifically, after we will examine the characteristics of biotechnology and the R & D process of pharmaceutical companies, try to understand the important characteristics of science-based business (uncertainty, complexity, interdisciplinarity, speed of change) and list up the issues faced by biotechnology companies that need to be solved. Then, we will examine the cases that have occurred so far and discuss the ideal corporate strategy as well as business model.

Special lecture on MOT manufacturing

With the dramatic development of ICT, the ability to utilize digital engineering (DE) has great influence on the management of manufacturing companies. Therefore, in this lecture we will learn how various systems provided to support DE, which are not only for product planning, development, and manufacturing, but also for the entire product life cycle such as distribution, sales, procurement, maintenance, repair, collection, and disposal being utilized in management, and to clarify its limitation and problems from the perspectives of both technology and management. Next, we will learned about the concept of Analysis-Led Design (ALD), which utilizing QFD, TRIZ, CAE, etc. at the initial stage of design such as conceptual design, and try to understand why ALD efficiently makes innovative products. Furthermore, using case studies of companies that are practicing advanced "manufacturing" utilizing ALD, we will discuss the ideal way of human resource development, technological development, organizational reform, infrastructure development, etc. to step up DE to ALD.

Special lecture on MOT data science

Data science is the derivation of meaningful laws and knowledge from a large amount of data. The methods used in data science vary widely depending on the knowledge you want to derive. In particular, it is related to statistics, mathematics, and computer science. Data science covers not only quantitative information such as stock price information, but also qualitative information such as SNS posted data. Furthermore, the scope of industrial application of data science is wide-ranging. The history of the concept of data science itself is short, and it is a fact that new industries are being created one after another with data science.

Therefore, in this special lecture, we aim to acquire the basic concepts of data science in order to realize practical application. 1) Understanding the concept, 2) Systematizing, 3) Acquiring knowledge of the theoretical foundation. These three points are the goals to be achieved.

Therefore, in this special lecture, we will understand the flow of knowledge derivation in the steps of a) data preparation b) pattern recognition c) visualization while practicing with small-scale data

Special subject

Special Program

In order to cultivate the global perspective of students, short-term training (lectures and inspections of local companies) will be conducted at overseas affiliated schools. In addition, before and after the training, students will learn to understand the socio-economics of the countries in which they will visit. Past achievements include short-term training at Universiti Teknologi Malaysia's Malaysia Japan International Institute of Technology and Bandung Institute of Technology in Indonesia.

Internship

Internships will be held mainly for students who does not belong to any companies. In other words, in order to gain work experience in a specific specialized field, interns will engage in work at companies and organizations in Japan and overseas based their preferences.

Research subject

Specific subject research 1

Participants will select a theme for their future career path and voluntarily proceed with research. The faculty members will provide guidance on research design, research procedures, contents, etc. through discussions so that the students can achieve goal of the research.

Specific subject research 2

Participants will carry out research based on the research design in Specific Subject Research I. The progress of the research will be evaluated by an interim presentation. Report submissions and presentations will be imposed as research results, and these results will be evaluated multiple full-time faculty members.