MOT教育コアカリキュラム_英語

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A Basic learning items ＊“Goods and Services,” “tradeoff between cost and benefit,” “rational men,” “marginal change,” “incentive,” transaction terms and conditions,”” living standard,” “labor market,” and “change of consume behavior induced by information society” are the examples ＊”Competitive market,” “production function,” diminishing returns and marginal costs,” “sunk costs,” ”competition among differentiated products,” and “change of corporate behavior induced by information society” are the examples. ＊”Invisible hands,” “market and welfare,” “market failure,” “externalities,” “oligopoly and monopoly market,” “government behavior,” “economic cycles,” “role of financial institution,”, and “change of market induced by information society” are the examples.an information society. decision-making in a company reflecting the rapidly advancing information technology throughout society, industrialization of services, and internationalization of industries. It corresponds to the foundation of other learning items. Included items: (18) Consumer behavior (19) Corporate behavior Explain the fundamentals on how corporations should behave given the market structure to maximize profit. This item includes not only production function, but also behaviors associated with investments and market creation. (20) Market mechanism Marketing means creations of customers and markets. As a result of the upgrading of living and technology standards, the capability to explore potential customer demands can affect corporate management. Acquire the fundamental knowledge of marketing and obtain the key knowledge required to develop and implement strategies. Explain how people behave and the fundamental mechanism where changes in prices and income affect consumer demand. This includes the behavior of people as labor force. Understand the basic concepts and principles of market. Explain the mechanism that consumer demand and corporate production can be adjusted through price. Understand the cases where market mechanisms will not work in real world. 12 Marketing